FemTech markets
Building financialised consumer access to healthcare technologies
DOI:
https://doi.org/10.35295/osls.iisl.2191Palavras-chave:
consumer markets, female healthcare technologies, financialisationResumo
This article examines the emergence and growth of the FemTech industry, which aims to address healthcare disparities affecting women by offering targeted technological solutions. Despite its promising goals, FemTech’s reliance on venture capital and financial markets has led to a business model prioritizing profitability and scalability over equitable healthcare access. Drawing from extensive fieldwork and financialization studies, this article reveals how financial capital shapes FemTech’s development, influencing product design, target markets, and consumer accessibility. Venture capital requirements and market imperatives often push FemTech firms to focus on high-income consumer segments, favouring products like wellness apps and fertility tracking tools while under-serving populations with complex or less profitable healthcare needs. This dynamic raise critical questions about FemTech’s capacity to democratise healthcare, as it risks reinforcing existing healthcare inequalities by catering primarily to affluent and digitally connected users. The study argues for regulatory frameworks that prioritise health equity, suggesting that without intervention, FemTech’s alignment with venture capital will continue to shape it as a sector more invested in consumer capture than in addressing fundamental health injustices.
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