FemTech markets
Building financialised consumer access to healthcare technologies
DOI:
https://doi.org/10.35295/osls.iisl.2191Palabras clave:
mercados de consumo, tecnologías sanitarias para mujeres, financiarizaciónResumen
Este artículo examina la aparición y el crecimiento de la industria FemTech, que pretende abordar las disparidades sanitarias que afectan a las mujeres ofreciendo soluciones tecnológicas específicas. A pesar de sus prometedores objetivos, la dependencia de FemTech del capital riesgo y los mercados financieros ha dado lugar a un modelo empresarial que prioriza la rentabilidad y la escalabilidad sobre el acceso equitativo a la atención sanitaria. A partir de un extenso trabajo de campo y de estudios sobre la financiarización, este artículo revela cómo el capital financiero determina el desarrollo de FemTech, influyendo en el diseño de los productos, los mercados objetivo y la accesibilidad de los consumidores. Los requisitos de capital riesgo y los imperativos del mercado a menudo empujan a las empresas de FemTech a centrarse en segmentos de consumidores de altos ingresos, favoreciendo productos como aplicaciones de bienestar y herramientas de seguimiento de la fertilidad, mientras que no atienden a poblaciones con necesidades sanitarias complejas o menos rentables. Esta dinámica plantea cuestiones críticas sobre la capacidad de FemTech para democratizar la asistencia sanitaria, ya que corre el riesgo de reforzar las desigualdades existentes en la atención sanitaria al atender principalmente a usuarios acomodados y conectados digitalmente. El estudio aboga por marcos reguladores que den prioridad a la equidad sanitaria, sugiriendo que, sin intervención, la alineación de FemTech con el capital riesgo seguirá configurándolo como un sector más volcado en la captación de consumidores que en abordar las injusticias sanitarias fundamentales.
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