La responsabilidad social empresarial y la competitividad de las empresas a nivel internacional. Especial referencia a los grupos de empresas cooperativas (Corporate social responsibility and international competitiveness. Especial reference to the co...)
Palavras-chave:
Corporate Social Responsibility, entreprises groups, cooperatives, competition, Corporación Mondragón, Responsabilidad social empresarial, grupos de empresas, cooperativas, competencia, Corporación Mondragón (CM).Resumo
A socially responsible company complies not only with the law, but makes a commitment to grant a greater protection to the interests of workers, suppliers, customers, public authorities or organizations advocating for local communities and environment. In this paper we will analyse the reasons behind this modus operandi, its objectives and impact in the market and we will also make an approach to the case of Mondragón Corporación Cooperativa.
La empresa socialmente responsable es aquélla que no sólo cumple estrictamente sus obligaciones legales, sino que se compromete a otorgar una mayor protección a los intereses de trabajadores, proveedores, clientes, consumidores, autoridades públicas o a organizaciones defensoras de la comunidad local y del medio ambiente. En el presente trabajo analizaremos las razones que motivan este modus operandi, sus objetivos y sus repercusiones de mercado y realizaremos una aproximación al caso de Mondragón Corporación Cooperativa.
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